Industry: Nonprofit

Location: Minneapolis, MN

Create a fundraising event to raise money for Greater Twin Cities United Way. An atypical gala (not gala) that would inspire people to give back to the community. 

We leveraged local pride as a theme and built interactive exhibits to show attendees where the money goes and the impact it's making. 

We leaned into textures and colors that reflected the blue collar and neighborly feel of the region. 

To take advantage of the enormous space, we designed several exhibits of impact that attendees could explore and be inspired to give later on in the evening. 

We raised over $180,000 in fundraising and had over 700 attendees.